Count every second leading up to VTEX DAY 2020!
Speakers to be confirmed
Former First Lady of the United States of America
Former First Lady of the United States of America
Übermodel, businesswoman, environmental activist, author and actress
Übermodel, businesswoman, environmental activist, author and actress
Former player, volleyball coach, economist and entrepreneur
Former player, volleyball coach, economist and entrepreneur
CEO & Co-founder
CEO & Co-founder
Co- CEO and Founder
Co- CEO and Founder
Mariano Gomide de Faria
Co- CEO and Founder
Mariano Gomide de Faria
Co- CEO and Founder
VP, Research Director Serving e Business & Channel Strategy Professionals
VP, Research Director Serving e Business & Channel Strategy Professionals
André Landi Nowill
André Landi Nowill
General Manager and Founder
Grupo GS& Gouvêa de Souza
General Manager and Founder
Grupo GS& Gouvêa de Souza
Use the filters and choose the event lectures to qualify.
Stage Bora Vender
Opening stage Bora Vender
Stage Bora Vender
Master of Ceremonies Presentation
Stage Bora Vender
The SMB world: VTEX scenario and the platforms future.
Pedro Henrique Almeida VTEX Dui Aguiar VTEX
Pedro Henrique, Head of the Small Business area at VTEX and Dui Aguiar, Head of products, will address the size of the micro and small retailer market, future projections and how the eCommerce solution, the Loja Integrada can collaborate with the increase of online sales of the customer's business.
Stage Bora Vender
How the Loja Integrada transformed the shoppers lives.
Agnes Cristina CatMyPet Victor Mesquita Dr Luvas Yasmin Wenna Instagram Shopping Latam Alfredo Soares VTEX
Discussing cases with Loja Integrada shoppers where they will tell the challenges to reach the current sales level. Yasmin Wenna will teach secrets about how the usage of the right media can boost sales and Alfredo Soares will give tips and strategies about how to sell more over the internet.
Stage Bora Vender
How the right logistics solution reduces your business costs
Patrick Rocha dLieve
Patrick is dLieve's VP and will address how logistics innovations for last-mile deliveries can help your business performance.
Stage Bora Vender
How to delight the ecommerce customer by creating differentiated experiences and content
Monica Salgado Giovanna Esposito Blessed Store Bruno Romano
This panel will discuss how we can use technology with creativity and innovation to offer the best content to the customer in multiple sales channels, taking advantage of the current technological facility and using this in favor of the brand, creating the best user experience. Based on real cases, will be addressed the ability to have an attractive product for your customer and make him look for you again through the customer's enchantment.
Keynote Speaker Stage
Opening VTEX DAY
Stage Bora Vender
Closing with Alfredo Soares
Alfredo Soares VTEX
Keynote Speaker Stage
Brazilian companies debate the challenges of growing globally
Alberto Serrentino Varese Mariano Gomide de Faria VTEX Geraldo Thomaz VTEX Joselito Gusso Tramontina
The lecture will address aspects such as hiring, people management, go to market and regional challenges to show how brazilians companies that are growing around the world are managing their expansion
Keynote Speaker Stage
Transforming leadership to the challenges of today’s world! Are you leading a team and feel the pressure of delivering results?
Patrick Scripilliti VTEX Bernardo Rezende Ricardo Basaglia Michael Page Luis Vabo Jr Vabo23 Educação
We’ll look at the Transformation of Leadership in today’s world, highlighting the challenges and dilemmas leaders face when managing teams and expectations, trying to achieve the best possible results. We’ll talk about performance, onboarding, feedback, employee engagement and even how to choose the right people for each challenge in part. Panel members will bring their distinct experience to the table and join forces in explaining how a leader’s role is gaining importance in today’s increasingly dynamic world.
Keynote Speaker Stage
Interview with Gisele Bündchen
Stage Bora Vender
Open Stage Bora Vender
The 10 best marketing strategies with best performance in 2019
Santiago Naranjo VTEX Cristhian Zambrano Grupo Uribe
BASICS & ASSESSMENT TO REACH MORE THAN 1000 ORDERS PER DAY
Marcos Pueyrredon VTEX
Sales vs Customer Experience: how to increase revenue by evolving and enhancing customer loyalty.
Carina Blaas VTEX Daniel Contente VTEX Felipe Tamburus Cobasi Eurico Antunes Pague Menos Farmácias
One of the main challenges any business faces is customer retention and loyalty. A key take-away in this context is the undivided focus on customer experience, not merely post sale, but starting with attraction and conversion. This session will shed light on retail industry and VTEX case studies, looking at how the right customer experience vision can attract more loyal customers and also increase your lifetime value through upselling and cross-selling. You'll get insight on products, services, initiatives and best practices from Brazil and around the world that are wholefully aligned with this vision and that are already an absolute success, in addition to learning more about the new trends developing in different markets. Carina Blaas and Daniel Contente, VTEX executives, will be this session’s speakers and moderate a debate with Eurico Antunes (Pague Menos E-commerce Head) and Felipe Tamburus (Digital Product Manager at Cobasi), who will talk about customer loyalty cases, cross-selling and upselling possibilities in your business. Target audience: Retail manager (online and B&M), industry commercial managers and agency business executives and partners
Training Session Marketplace: marketplace as a business model and center of the digitalization strategy of big companies
Patrick Scripilliti VTEX Matheus Sepulveda Novo Mundo Digital Rodrigo Teodoro Gouveia Banco Inter Gustavo Queiroz brMalls
Marketplace is the buzzword in Brazilian e-commerce. Whether as a business model or as a sales strategy, we will bring real cases of customers who are navigating places where their competitors have not yet arrived, and we will also demystify the processes behind this business model in different segments. Target Audience: Directors and retail managers who think or work with IN and OUT marketplace in their operations.
Training Session B2B: Deep-Dive in the cicle of a plataform B2B
Fabrizio Cascianelli VTEX Fábio Gaia Golden Distribuidora Fernando Barros VTEX Ricardo Gewehr Gerdau Felipe Dias Magalhães Accenture
How customers, technologies, and employee experience are shaping the future of retail
Fiona Swerdlow Forrester
Empowered customers expect shopping experiences on their terms. To compete and grow, retailers and brands must continually update their offerings, technologies, and internal operations. Forrester VP, Research Director Fiona Swerdlow explores key forces that are shaping the future of retail, including: Who is the empowered customer in Brazil? How are customer expectations for retailers and brands evolving? Which initiatives and technologies are – and aren’t – retailers investing in this year? How will employee experience shape retail in the coming years?
Omnichannel in practice
Flávio Nijs VTEX Thomas Low-Beer VTEX Diogo Mattar Cobasi Alisson Calgaroto Grupo Soma
Big retailers from different market segments will make up this panel and share their results and main learnings from implementing an omnichannel strategy. Understand how transformer their culture and created innovative solutions that had an above-market average impact on their financial and operational results, enhancing their customers' purchasing experience. Learn how to offer your customers full context is any channel, going well beyond inventory optimization. A single brand, the same experience across every channel, eliminating friction during the buying process. Flávio Nijs and Thomas Low-Beer: VTEX Solution Architects, they will be the debate moderators and will discuss the case studies of the above-mentioned companies together with the respective executives. Target audience: Consultants, managers, and directors of businesses that are looking to evolve their operations towards unified commerce. Recommended for representatives of medium and large businesses that are involved in the industry's digital transformation.
Industry Training Session
Bianca Aichinger VTEX João Teixeira VTEX Mauricio Andrade de Paula South Latam at Capgemini André Landi Nowill Pimenta Co Daniel Ribas Jumper Ecommerce Eduardo Fregonesi SYNAPCOM Luís Fernando Simão Miller Tatix Luiz Pavão Infracommerce Omar Pucci Netto Full Commerce Brasil Guilherme Cioffi Avon Laiz El-Assad Coca-Cola Rodrigo Fernandes Rio Philips of Brasil Thaise Hagge Unilever / Compra Agora
This discussion session with digital transformation leaders of industries from different segments and maturity levels will shed light on how these industries, which traditionally accessed their consumers indirectly, are approaching their target audience through dedicated sales operations, whether on brand websites or through marketplace partnerships. Capgemini consultancy group will enrich the discussion with its insights and trends on this movement, while Full Commerce companies such as FullCommerce Brasil, Infracommerce, Jumper, Pimenta.co, Synapcom, and Tatix, responsible for accelerating the online operation's time-to-market, will tackle the most frequent questions and other interesting aspects regarding this business model. We will also take a closer look at how to create a B2C, B2B or B2B2C strategy without affecting the current distribution model, how to enable an agile culture in a rigidly organized company, how to have a swift logistics process that encompasses the interests of matrix areas, or how to create a customer-centric vision is historically product-centric companies. This debate will be enriched with the participation of industries such as Avon and Philips. Bianca Aichinger and João Teixeira, VTEX executives, will host the debates and will discuss case studies with executives from the invited companies. Mauricio Andrade de Paula from Capgemini has confirmed his participation in the debate, along with representatives from Full Commerce companies such as: Andre Nowill from Pimenta.co, Daniel Ribas from Jumper, Eduardo Fregonesi from Synapcom, Luis Fernando Miller from Tatix. Luiz Pavão from Infracommerce, Omar Pucci from FullCommerce Brasil, and Guilherme Cioffi from Avon, Laiz Assad from Coca-Cola, Rodrigo Rio from Philips, and Thaise Hagge from Compra Agora, a company Unilever. Target audience: Consultants, Managers, Directors, VPs, CIOs, CDOs, CMOs, or CEOs of industry companies that have or wish to have online B2C, B2B, B2B2C or D2C operations. Indicated to representatives from medium and large companies that are involved in the industry's digital transformation.
Chilli Beans! The successful case of building a great Brazilian brand
Caito Maia Chilli Beans Leonardo Santos Indeva
Stage Bora Vender
Master of Ceremonies Presentation
Stage Bora Vender
From the periphery community of São Paulo to the presidency
Rachel Maia Lacoste
Rachel Maia will tell her story showing that it is possible to leave the periphery of São Paulo to the world and win the presidency position in a multinational company and also how she dedicates herself to social projects and her family.
RETAIL ECOMMERCE FUNNEL OPTIMIZATION: BASICS OF FUNNEL CONVERSION IN PRACTICE EPISODE ONE => PERFORMANCE, USABILITY, PAYMENT METHODS, CATALOGING & OPTIMIZATION
Julian Cecchi VTEX Gabriel Cabrera Sony Latin America Inc. Maximilano Romero Arredo
The first Hands-On is focused on understanding how tools as payment methods can help to optimize the retail eCommerce funnel. It will be used success stories in Latin America with actions and case studies of how to optimize the conversion funnel in the end-to-end flow of an Omnicanal Retail with a focus on overcoming the two digits of participation of digital channels about the offline channel with sustainability and profitability
The best women in digital marketing have broken paradigms
Andrea Jaramillo Olimpica S.A. Manuela Villegas Si Senor Agência Yuriko Huayana VTEX Karola Bernal VTEX
The best business growth experiences, thanks to strategies in different digital channels for b2b and b2c models that impacted and broke patterns. Nowadays we find many indicators of e-commerce portals and there are already standards in certain metrics to know if a business is successful in this type of digital sales channels. However, apps are a completely different world and are gaining more and more relevance in business, as they are one of consumers' favorite channels, especially in certain categories such as frequent consumption, food and market delivery, etc.
RETAIL ECOMMERCE FUNNEL OPTIMIZATION: BASICS OF FUNNEL CONVERSION IN PRACTICE EPISODE TWO => CUSTOMERS, SOCIAL MEDIA AUTOMATION MARKETING, TRAFFIC GENERATION PAYMENT, MARKETPLACE & CPA MODELS & MERCHANDISING & PROMOTIONS
Roney Almeida VTEX Ana Hornstein Fravega
In the second episode, the focus will be on contact with customers and promotions. The success stories in Latin America will be used as well as revision of action strategies and studies of how to optimize the conversion funnel in the end-to-end flow of an Omnichannel Retail. The goal is to reach sustainability and profitability on overcoming the two digits of participation of digital channels.
Stage Bora Vender
How to use the payment method as a sales channel
Vinicius Mesquita PagSeguro PagBank
How using the correct payment method increases sales conversion. Payment methods and the future of digital banks. We are experiencing in Brazil a boom of startups of means of payment and digital banks. However, with the emergence of so many initiatives, it raises doubts as to what is the correct way to use them as a sales channel.
RETAIL ECOMMERCE FUNNEL OPTIMIZATION: BASICS OF FUNNEL OPERATION IN PRACTICE EPISODE ONE => LOGISTICS & LAST MILE, INVENTORY, POST-SALE & GUARANTEES & RMA & CLAIMS
Adriana Rodríguez VTEX
In the third Hands-On, the focus will be on logistics and its relatives. It will be used success stories in Latin America with actions and case studies of how to optimize the conversion funnel in the end-to-end flow of an Omnicanal Retail with a focus on overcoming the two digits of participation of digital channels about the offline channel with sustainability and profitability
The power of data for your eCommerce
Hector Tinjaca Locatel
Get the most out of your data with VTEX, Analytics and DataStudio
RETAIL ECOMMERCE FUNNEL OPTIMIZATION: BASICS OF FUNNEL OPERATION IN PRACTICE EPISODE TWO => HUMAN CAPITAL TECHNOLOGY (PLATFORM & INFRASTRUCTURE), ORDERS & PARTNERSHIP
Nathalie Jacobs VTEX Daniel Guell Cencosud
Technology and Human Capital will be the focus of the fourth Hands-On. It will be shared knowledge as a platform and infrastructure to optimize the conversion funnel in the end-to-end flow of an Omnichannel Retail. To do so, case studies and success stories in Latin America will be used to seeking the two digits of participation of digital channels about the offline channel with sustainability and profitability
Case of success Bosi
Mauricio Chiappe BOSI – Comercializadora Baldini
How to make VTEX a strategic ally, developing implementations, improving internal processes, showing 100% of the company's stock and obtaining a unique product delivery experience
Logistics Training Session: The impact of logistics and taxes in Omnichannel
Aline Salles VTEX Gabriel Sister Sister Advogados Patrick Rocha dLieve Ariel Herszenhorn Loggi Arthur Perez Aragues Cobasi
Omnichannel is here to stay and retail is increasingly more mature and able to make omnichannel feasible. In his Logistics Training Session, Aline Salles, retail Supply Chain, and Logistics specialist at VTEX, will lead a debate on what lies ahead for omnichannel, focusing on tax and logistics, and will share her knowledge together with that of other specialists from various fields. Tax attorney Gabriel Sister, of Sister Attorneys-at-law will share his insight on the impact tax law in Brazil may have on omnichannel and will present different approaches to this complex matter. On the other hand, companies that offer tech solutions for this type of operation will be represented by Patrick Rocha, dLieve founder, which specializes in a last mile tracking software. He will tell us how his company has helped small and big businesses alike, as well as carriers, in ensuring full tracking for each delivery or pickup, thereby easing the pressure put on logistics management teams and increasing security for end customers. Ariel Herszenhorn, Expansion VP at Loggi, will share his vision on bringing carriers and retailers closer and enabling end-to-end delivery. Lastly and perhaps even more important, we'll hear and learn how large retailers such as Cobasi have put this model into practice, the paths they built, the obstacles they faced, along with the learnings and relevance this model has for their business.
Grocery and DrugStore Training Session: Immersion and training of professionals in the supermarket and pharmacy sectors
Luiz Paulo Ribeiro VTEX Paulo Ballestero Super Mercado Zona Sul Eurico Antunes Pague Menos Farmácias
Immersion and training session for professionals from grocery and drugstore market segments. Get insight on each industry's main digital transformation cases by looking at national and regional case studies. We'll take a closer look at operational complexities, innovation, breaking paradigms, and how digitalization helps the decision-making process and customer relationship. Luiz Paulo Ribeiro, VTEX executive, will be moderating the debates and discuss industry cases with executives from the guest companies, with the confirmed participation of Paulo Ballestero from Zona Sul supermarkets and Eurico Antunes, DrugStore Pague Menos. Target audience: Consultants, Managers, Directors, VPs, CIOs, CDOs, CMOs or CEOs from drugstore chains, pharmaceutical industry, supermarkets that have or wish to have online B2C, B2B, B2B2C or D2C operations. Recommended for medium and large businesses that are involved in the industry's digital transformation
Agile Franchising: the challenge of networks for a changing market
Adir Ribeiro Praxis Business
How to keep up with the speed of retail, to adapt and update the Franchise Network in this changing market? Learn how to apply the Agile strategy to your Franchising model and evolve through innovation. The Franchising & Entrepreneurship specialist Adir Ribeiro, Praxis Business’ CEO and founder and a professor and mentor at Endeavor, will bring the main insights and share the latest about the new business models inserted in this theme. Target audience: Franchising & Retail executives. Franchisors, franchisees and multi-franchisees.
Marketing Strategies: as a growth lever for large e-commerce operations
André Pazera VTEX Felipe Pavoni Saraiva
A session where several topics related to e-commerce marketing strategies will be addressed, such as: traffic planning to support sales growth goal, different tactics for main channels, relationship with other areas (commercial, UX, etc.), how to assemble a high performance traffic management team (agency x in-house), main management KPIs, trade-offs between high ROI or bigger revenue volume, measurement and data intelligence (analytics), different applications for retail and industry, omnichannel, impact of data privacy laws and main trends for the next few years. Managers, Directors, VPs and C-level executives of medium and large companies, with online operations from R$ 30M to 3 billion. Indicated to professionals in strategic positions in e-commerce operations or who work directly in the execution of marketing strategies.
RETAIL ECOMMERCE FUNNEL OPTIMIZATION: BEST ADVICE TO USE THE CONVENIENCE EVENTS: BLACK FRIDAY & CYBER MONDAY & HOTSALE & CIBER LUNES AMONG OTHERS
Nathalie Jacobs VTEX
Hands-On with the most important success stories in Latin America with actions and case studies of how to optimize the conversion funnel in the end-to-end flow of an Omnicanal Retail using convenience events and focusing on overcoming the two digits of participation of digital channels about the offline channel with sustainability and profitability.
Emotions that make customers buy from your eCommerce
Fernando Angulo SEM RUSH
What motivates the purchase of one brand, or one commodity over another? Discover how emotional marketing deserves a place in your eCommerce marketing structure. These are some of the crucial secrets you will walk away with. - The reasons why emotional marketing is in full growth - Identify content by type and emotional triggers for your products - Create an environment for producing positive emotions - How to win emotionally your customers online
Stage Bora Vender
Expectation and reality: What the internet gurus say on their social networks and what is the shoppers reality
Gabriel Bollico ShopB.com.br e MeuGameUsado.com.br
Gabriel will address how to serve the customer in all spheres of service and share his own experience of how he founded one of the largest store chains in the Integrated Store.
BASICS & ASSETS FOR OPEN NEW MARKETS THROUGH MY ONLINE STORE
Marcos Pueyrredon VTEX
How to open new markets through my online store: The first of five practical classes will lay on basics and assets for open new markets. It will be used Real Cases for eCommerce Crossborder with VTEX Practical Hands-On with the analysis of regional case studies on how to do cross-border eCommerce using VTEX native functionalities with the aim of launching new markets and clients outside and inside Brazil
Stage Bora Vender
Results now! 15 practical Digital Marketing tips to implement today
André Siqueira Resultados Digitais
André shares his knowledge in Digital Marketing through practical tips that can be easily implemented, according to the event's focus and market timing.
E-commerce and Digital Marketing Globalization – how to have all your Ts crossed
Maria Fernanda Gil Cueros Velez
Maria will provide an overview of the industry's best practices for globalizing E-commerce and Digital Marketing. She will provide a complete 360 for global e-commerce and how to be prepared for the Go Live. The following topics will be covered: international SEO, International SEM, multilingual e-commerce, how, when and why, Artificial Intelligence, among others
How to manage a multichannel retailer told by those in charge!
Isabella Barreto VTEX João Appolinario Polishop Murilo Massari Netshoes Pedro Henrique Rios Bertolacini Vulcabras Azaleia Fernando Guglielmetti C&A Modas
Management Training Session
Marlon Ribeiro VTEX Edilaine Godoi Ikesaki cosméticos Marcela Ramos Grupo Rosset Matheus Santana VTEX Pablo Satyro Telhanorte /Tumelero
In this session we will take a super practical approach on how a current e-commerce operation can leverage revenue and profitability through flows and processes, avoiding losses, improving margins and mainly ensuring the end customer’s satisfaction. It is an indispensable session for leaders and professionals who note a lack of clarity and organization in the processes and tight margins in the operations. We will address the main processes related to the service flow, picking, packing and routines involving marketplace, highlighting the most important points to measure how this impacts your revenue. In the end, there will be a special panel with leaders who experience the day-to-day of large operations, where we will emphasize the essential flows when integrating B&M and Online operations; Pickup at Store, Ship From Store, Endless aisle, exchange and return and OMNI’s main challenges This session will be led by Marlon Ribeiro, VTEX's CSM, who is responsible for the evolution of the company's main accounts, and will be supported by Matheus Santana, VTEX’s Solution Architecture, and special guests presenting cases and successful practices using flows and processes, such as Marcela Ramos - Rosset Group’s CDO (Valisere, CiaMarítima), Edilaine Godoy - Ikesaki’s CDO and Pablo Satyro, Telha Norte’s CMO. They will talk about the insights and processes that had to be created when integrating B&M and online channels and the gains in revenue and consumer satisfaction. Target audience: Consultants, Managers, Directors, VPs, C-levels who want to increase productivity and sales performance, as well as better understand the main gains and process challenges of an OMNI Channel operation.
Fast-fashion versus traditional retailers
Pouya Boland Chiquelle
We'll look at how the acclaimed Swedish fashion brand Chiquelle managed to increase its market share using a fast-fashion strategy and special supply chain configuration, in addition to understanding their use of digitalization and social media, marketing, augmented reality technology and pop-up stores along the way.
UNIVERSAL CHECKOUT & GLOBAL LOGISTIC
Alvaro Ramirez VTEX
In the third Hands-On, it will be presented global logistic information and how universal checkout can be an important tool to create a cross-border strategy. To do so, real cases that use VTEX native functionalities will be analyzed.
Cid Torquato Secretaria Municipal da Pessoa com Deficiência - SMPED
Major brands strategies to innovate and scale high-performance cultures in new retail
Leonardo Santos Indeva Eduardo Scalise Felix Chilli Beans Tiago Dowsley Grupo Soma Alexandre Sá Pereira MR CAT
Leading retailers sharing the brand’s main challenges and their relevance for increasingly digital consumers. Understand how people are inserted in the digital transformation and learn the strategies used by the Mr. Cat, Farm and Chilli Beans brands to create innovative experiences at points of sale and reap more profitable results. Target Audience: Directors, coordinators, consultants and B&M retail operations managers. Leonardo Santos, CEO from Indeva will mediate the panel with Eduardo Felix, franchising and expansion director at Chilli Beans, Tiago Dowsley, head of innovation at Farm, and Alexandre Sá, Mr. Cat’s CEO.
How to improve your business management with financial solutions
Maurício Baum VTEX Fred Amaral Dock Felipe Akira Loja da Forma
Financial management, reconciliation and payment receipt reach a new complexity level when we talk about Omnichannel, representing a challenge for your business. Maurício Baum, Payments and Financial Services director at VTEX, and Fred Amaral, Dock’s general director, will present trends, best practices and services that will mitigate this challenge. Felipe Akira, founding partner of Loja da Forma, will surprise you with the success story of Forma Turismo, which created itinerant stores with VTEX inStore, delivering a simple and unique experience for its customers. Target audience: Consultants, Managers, Directors, VPs, CFOs. Indicated to representatives of medium and large companies seeking to improve their sales and operations through financial services.
Training Session: Era of Privacy. The LGPD and the impact on the trade ecosystem
Aline Salles VTEX Marcelo Pincherle Global Data Bank Eliana Cassandre Grupo Petrópolis Renato Leite Monteiro Data Privacy Brasil Luiza Amorim VTEX
The General Data Protection Law (LGPD) is a Brazilian law that aims to regulate personal data processing and will affect the relations between citizens, companies and the government. This Training Session will cover what led us to this current moment of zeal for privacy, what brands are doing to adapt to this scenario and their regulatory frameworks. Specialists will discuss the specific compliance characteristics for the retail segment, map the potential risks of non-adherence and present, in a very pragmatic way, the five steps companies need to follow to adhere to the LGPD.
We have confirmed the presence of important experts on the topic as Dr Renato Leite Monteiro, partner of Baptista Luz Advogados, Marcelo Pincherle, General Manager da Global Data Bank, Eliana Cassandre, CMO of Grupo Petrópolis and Luiza Amorim Sales Contract Manager at VTEX. Aline Salles, Head of VTEX Logistics, will broker the conversation.
Target audience: E-commerce, marketing, and legal managers for small, medium and large companies.
FULL ECOMMERCE STRATEGY
Felipe Altton VTEX
Practical Hands-On with the analysis of regional full eCommerce strategies on how to do cross-border eCommerce using VTEX native functionalities with the aim of launching new markets and clients outside and inside Brazil
Exponential Technologies: how we will be impacted by technology in the future
Patrick Scripilliti VTEX Francisco Milagres Mirach Ventures João Paulo Cavalcanti Kunumi
Today we are living in the digital transformation era, which is guided by rapid development and technology adoption, and which is strongly represented by artificial intelligence. We will talk about this moment and how humans are adapting and driving these changes that impact thousands of people and work positions.
REVERSE CROSSBORDER & OTHERS NICHE STRATEGIES
Roney Almeida VTEX
In the last Hands-On, it will be analyzed reverse cross border and niche strategies to structure a cross border e-commerce strategy using VTEX native functionalities
Keynote Speaker Stage
Retail history and leadership in times of crisis
Abilio Diniz Península Participações
Access on the 15th and 16th
Keynote Speaker Stage
Mix Session Stage
All MULTI Ticket benefits included in addition to:
VIP Credential Process
Keynote Speaker Stage seat granted
You'll pay in BRL according to the exchange rate on the day of payment. The amount displayed in USD is just an estimate based on the exchange rate for BRL from February 14, 2020.
Former First Lady of the United States of America -
Michelle Robinson Obama was the first lady of the United States from 2009 to 2017.
As a very active and transformational first lady, Michelle Obama launched and led four main initiatives: Let’s Move! to fight the challenge of child obesity; Joining Forces to support veterans, members of the armed forces and their families; Reach Higher to inspire the youth to seek Higher Education; and Let Girls Learn to help adolescent girls all over the world to go to school.
Before the White House, Michelle Obama graduated from Princeton University and Harvard Law School. In her early legal career, she worked at the law firm Chicago Sidley & Austin, where she met her future husband back then, Barack Obama.
After that, she worked in the Chicago city government as an assistant to the mayor, also in the University of Chicago and University of Chicago Hospitals. Michelle also became executive director for the Chicago office of Public Allies, a non-profit organization encouraging young people to work on social issues.
In 2018, Michelle Obama launched her book of memoir, Becoming, which sold more copies than any other book published in the United States that year, breaking the record in only 15 days and instantly ranked as number 1 in New York Times bestseller list.
Michelle Obama was born on January 17, 1964. She married Barack Obama in 1992.
At present, they live in Washington DC and have two daughters, Malia and Sasha.
Übermodel, businesswoman, environmental activist, author and actress -
During the more than 25 years working in the fashion industry, she became the greatest Brazilian top model of all time and helped bring Brazil’s image onto the world stage, becoming an international reference of beauty, health, and Brazilianness. Considered one of the fashion legends, Gisele Bündchen revolutionized one of the most conservative industries, bringing a healthy and curvaceous body to the catwalks at a time when those were occupied exclusively by hyper-thin girls with androgynous looks, and becoming the most respected professional on the planet precisely for acting differently in such a market. She gained fame and worldwide recognition at a time when there were no social media. Gisele’s influence in the fashion world is so remarkable that she was categorized as being above supermodels: an Übermodel. The impact of her image is so astonishing that a stock index was created with her name and she was listed several times by Forbes magazine as one of the most important celebrities in the world. She also appeared in Forbes’ most powerful women ranking and was for years considered the highest-paid model in the world. Her professionalism, positive attitude and contagious energy were crucial in helping her reach the apex of her career and achieve so many things. Gisele, however, is far from being just a pretty face: she is considered one of the most powerful women on Earth, and one of the most generous celebrities as well. She uses her fame to bring attention to environmental issues, which led her to be nominated as Goodwill Ambassador for the Environment by the UN and recognized by several global entities for her efforts and donations. All these qualities make Bündchen an avantgarde figure and an example of feminine strength today. In her bestselling book “Lessons: My Path to a Meaningful Life”, Gisele shows herself as a woman whose private life is the opposite of her public image and points out important tools that helped her get to where she is today.
Board Charmain - Península Participações
Chairman of the Board of Directors of Península Participações, his family’s investment company. Abilio is also a member of the Board of Directors of Carrefour Global and Carrefour Brasil. Between 2013 and 2018, he was chairman of the Board of Directors of BRF, one of the world’s largest animal protein exporters. For a decade, between 1979 and 1989, he was part of the National Monetary Council. Along with his father, Abilio was responsible for the creation and development of Grupo Pão de Açúcar, the largest distribution company in South America, of which he was president of the Board of Directors until September 2013. Abilio graduated in Business Administration at Fundação Getúlio Vargas (FGV), where he lectures the “Leadership and Management” course, dedicated to forming new leaders.
Former player, volleyball coach, economist and entrepreneur -
Bernardo Rezende is a former player, volleyball coach, economist and entrepreneur. As a coach, Bernardinho is one of the greatest champions in volleyball history, having accumulated more than thirty important titles in 22 years of career leading the Brazilian women’s and men’s teams. As an entrepreneur, he has several successful ventures, including the largest gym network in Latin America, restaurants, as well as social projects such as the Instituto Compartilhar, which aims to help young people from underprivileged communities through sports.
Co- CEO and Founder - VTEX
Geraldo Thomaz is VTEX’s co-CEO and founder. Graduated in Mechanical Engineering at Universidade Federal do Rio de Janeiro (UFRJ), he was one of the responsibles for the development of VTEX’s platform, that was build to provide the infrastructure for global commerce. The platform evolves fast (with an average of 14k updates per year) and allow clients to manage their stores focusing on their businesses needs, not worrying about technology.
Mariano Gomide de Faria
Co- CEO and Founder - VTEX
Mariano Gomide de Faria, mechanical engineer graduated from UFRJ, has 20 years of experience in digital commerce. He founded VTEX (www.vtex.com) in 2000 together with his college friend Geraldo Thomaz. Mariano is a scholar of the digital market and his name appears in lectures at events around the world such as IRX in UK, Shoptalk in Copenhagen, eShow in Barcelona, among others. Director of the digital transformation course at the European Institute for eCommerce Management, an institute based at the Moller Center, Cambridge University, works with entities and associations for the dissemination of digital knowledge.
VP, Research Director Serving e Business & Channel Strategy Professionals - Forrester
Fiona serves eBusiness & Channel Strategy Professionals, leading a team that helps retail professionals optimize sales, service, and customer journey strategies across channels. She is an expert in eCommerce, multichannel retail strategy and management, consumer behavior, and trends in the retail space.
CEO - Polishop
An entrepreneur by vocation, left his family group of companies to open his own business. In 1999 he founded POLISHOP with an innovative Multichannel Retail concept. It became one of the leading retailers in Brazil, with a unique style of showcasing and selling products across a sales network that reaches the entire country, and includes over 300 own points of sale, in addition to catalog, internet, telemarketing, a marketing channel network with 150 thousand registered entrepreneurs and five own television channels, offering innovative products and solutions 24 hours a day. Is also one of the sharks on Shark Tank Brasil, broadcasted by SONY channel.
Founder - Varese
Founder of Varese Retail, a retail strategy boutique. Consultant with over 30 years of experience in retail and consumer goods, he led more than 140 projects. As an international speaker, Alberto held over 450 lectures in Brazil and abroad, including 14 editions of the NRF (NY) convention. He is vice-president and a member of the SBVC’s decision-making body, as well as a business adviser. Author of Brazil and Retail: Strategic Thoughts, he also authored and co-authored seven other books and over 300 published articles.
Director - Tramontina
André Landi Nowill
CEO - Pimenta Co
Holding a degree in Public Administration from FGV EASP, Andre began his career creating the digital marketing structure of Mestiça, a top 30 agency that caters to big names such as SCANIA, WIZARD, CELLEP, DI Pollini. After this period, Andre decided to put his management, IT and advertising expertise to use by founding Pimenta Co, a full commerce company that currently manages 12 online store with an accumulated volume of over 30.000 orders per year.
General Manager and Founder - Grupo GS& Gouvêa de Souza
Marcos Gouveia de Souza is a frequent speaker at events related to retail, franchises, e-commerce and shopping centers in Brazil, the United States and Europe, among them the NRF Retail’s Big Show and Euroshop. He is the creator of the Latam Retail Show, the main event for the Brazilian and Latin American retail sector, as well as the author and co-author of several management, global business consultancy, retail, and distribution market segment books. Marcos received the Jabuti Award, the highest award for books published in Brazil, for “Brand and Distribution – developing strategic domination and competitive advantage in the global market”. He is also the publisher of the Mercado & Consumo content platform and authored more than 850 articles in national and international publications
CEO - Chilli Beans
Caito Maia started to become involved with eyewear by the end of the 90s, after traveling to the US to study music – wanting to find a path to success with his band, “Las Ticas Tienen Fuego”. To earn a little extra, he sold eyewear that he bought in California to friends. Upon returning to Brasil, he started wholesaling eyewear and distributing multiple brands. In 1998, he decided to invest in his own brand and launched the first Chilli Beans store, in Galeria Ouro Fino. A success story that today surpassed 800 points of sale throughout Brazil and the world. Even with this growth, Caito makes sure that he’s involved in everything that happens at Chilli Beans.
Digital Head - Ikesaki cosméticos
Currently leads the e-commerce area of the professional beauty store chain Ikesaki, completes 20 years of career this year, with a history of awards and successful experiences in Brazilian e-commerce. In addition to her experience at the forefront of Brazilian electronic commerce, received the following awards: winner of the Best E-commerce Professional Award by the Brazilian Electronic Commerce Association (ABComm – 2015); nomination for the E-bit Award (2016 and 2017); finalist as Professional of the Year at the E-commerce Brazil Awards (2017 and 2018) and winner of the Digital Innovation Women in E-Commerce Award (ABComm – 2018).
CEO - Jumper Ecommerce
15 years of digital experience, implemented and managed full commerce teams for clients such as Sunivil, Vans, Kibon, O-I, Brooksfield, and others. Current founder and CEO at Jumper Full Ecommerce, a company that specializes in leveraging operations profitably, for multinational clients such as Ajinomoto.
E-Commerce Manager - Fravega
Industrial engineer, mother, and entrepreneur. Prior to working at Fravega, she cofounded [Fotter.com.ar](http://fotter.com.ar/) in 2011, an Argentinian marketplace focused on fashion and decoration. She also served as a logistics manager at Phillip Morris and began her career at MercadoLibre. She’s passionate about the world of e-commerce and about companies undergoing digital transformation.
Luís Fernando Simão Miller
CEO - Tatix
Luis Fernando is a Production Engineer graduate from UFRJ, with an MBA in Economic Engineering and Production Engineering. He started his career in Ernst & Young Consulting’s retail unit, and for three years developed several projects in large corporations in this segment. Thereafter, he worked for 16 years at the Hermes/CompraFácil Group, where he directed several of the company’s areas and held the position of COO. He is also a TATIX founding partner
Municipal Secretary for People with Disabilities - Secretaria Municipal da Pessoa com Deficiência - SMPED
São Paulo’s Municipal Secretary for People with Disabilities. A lawyer by trade, he graduated from the Universidade de São Paulo law school, was an executive at Lowe & Partners Latin America and StarMedia Networks, an e-Government advisor for the Ministry of Planning, Budget and Management during the Fernando Henrique Cardoso administration, the founder of the Brazilian Chamber of Electronic Commerce, an Assistant Secretary for the State of São Paulo Secretariat for the rights of People with Disabilities and an advisor to the National Council for the Promotion of the People with Disabilities Rights act (Conade). He authored the “Entrepreneurship without Borders – An Excellent Path for People with Disabilities” book, after becoming quadriplegic in 2007
Arthur Perez Aragues
Coordinator Omnichannel - Cobasi
Coordinates omnichannel, a new consumer experience. He combines extensive business know-how and passion for commerce. Arthur was invited to lead Cobasi’s digital transformation, Brazil’s largest pet shop chain, where he interconnects different sales, logistics and innovation channels in order to strengthen the relationship between online and offline, thus improving customer experience.
CEO - Lacoste
Graduated in Accounting, holds a postgraduate degree in Finance from USP and specialization courses in Vancouver-Canada and Harvard-USA, Rachel began her career at Seven Eleven as Controller for seven years, then worked at Novartis Pharmacy for 4 years at Tiffany & Co, spent 7 ½ years as CFO. She has been responsible for the expansion and growth of the Danish brand Pandora in Brazil, where she has been the brand leader as CEO for over 8 years. Currently writes her biography, is dedicated to social work, writes columns for Forbes Brasil / Claudia magazines and, in addition, gives lectures on her career, projects, women’s training, professional success. After the sabbatical period in which she worked hard, and in the final phase of her biography, Rachel took over last November, in 2018, the president of the French brand LACOSTE. Rachel is a member of the “”General Council”” of the Danish Consulate and the Danish House, as well as member of councils such as the Committee of Presidents of the American Chamber of Commerce, the Institute for Retail Development and the Women of Brazil. Group. Rachel is the mother of a 7 year old girl and is currently in the adoption queue. Among her favorite leisure activities are reading, playing with Sarah Maria and being close to a loved one. She also dedicates her time to caregiving: she worked for 8 years as a volunteer in the ministry that cares for needy families in the periphery, Society of Vincentians in São Paulo and dedicated herself for 23 years to the young people of the Catholic Church. Supports the Cafu Foundation and other non-profit institutions. Founder and Founder of INSTITUTO PROJETO ENABLE ME.
Pedro Henrique Rios Bertolacini
Head of DTC - Vulcabras Azaleia
For over a decade, Pedro Henrique has been taking part in the digital transformation of several national retail companies, understanding their needs and offering solutions in several areas, such as business, commercial, marketing, planning/pricing and operations, always focusing on growth driven by digital channels
Founder - CatMyPet
Animal lover and founder of CatMyPet, the first specialized brand of products for cats in Brazil. The only company to participate on the Shark Tank Brazil twice, fishing two of the main national investors, Camila Farani and João Appolinário. – CatMyPet was also a finalist on the Startup Awards 2017 challenge and won other challenges: Startup Village and Ebulição Instantânea where a deal of about U$30M was closed with the businessman Kevin Harrington (member of the jury on the American Shark Tank). CMP is the only company to gather 3 Sharks from two different countries. CatMyPet’s goal is to became the biggest cat products brand in the world, and in the past 5 years more than 50.000 products were sold in 10 countries. In her spare time Agnes is a mentor member in the following networks: Google, Aceleradora B2Mammy, Fiap, Espm, #zeroonze, SP Stars, Startup Weekend, Female Founders, Lidera Brasil and Lide Futuro. Due to all of those qualities, Agnes was nominated by the Gama Academy one of the 50 influencers to be looked up to in 2018.
Co-founder - RA Trustvox
Co-founder of RA Trustvox, a leading startup in garthering and publishing customr reviews. The startup was acquired by ReclameAQUI. Specialist in B2B startups (business-to-business), he has extensive experience in Outbound sales (Inside Sales) and Artificial Intelligence applied to lead generation. He is a speaker and panelist at events such as CASE, Google for Startups, Superlógica Xperience, Startup Farm, Campus Party, among others.”
General Manager - Dock
Fred Amaral started his career in investment banking, working in the M&A and Capital Markets areas at Deutsche Bank and BTG Pactual for approximately eight years. In his most recent professional experience, he served as Head of Business Development at Movile (LBS) and Uber, responsible for leading CorpDev initiatives and commercial and strategic partnerships. Today he is General Manager of Dock, leading a team that has the challenge of changing the status quo of the financial services industry, providing the B2B market with new “as-a-service” options for banking, acquiring, loyalty, settlement and credit services.
Executive Director - Mirach Ventures
Francisco Milagres leads projects aimed at the transformation of people and organizations, based on the convergence of strategy, technology, and venture capital through the company Mirach Ventures, of which he is founder and Executive Director. He has extensive experience in digital transformation projects for global organizations, based on exclusive methodologies, and Mirach is one of the few companies worldwide associated with the global OpenExO platform, founded by Salim Ismail, who authored the Exponential Organizations bestseller and the recently published Exponential Transformations book, in which Francisco collaborated and authored the preface. He is a member of the Strategy and Innovation Committee of Unimed Porto Alegre and was one of the partners responsible for designing and executing the first official event of Singularity University in Brazil, in collaboration with HSM, which in 2019 acquired the entire business. He holds a Bachelor’s and a Master’s degree in Computer Science from the University of São Paulo (USP), an Executive MBA in Finance from Ibmec Business School and extension courses in mergers & acquisitions from Kellogg School of Management (Chicago), exponential technologies and the future from Singularity University (Silicon Valley) and as an Adviser from Fundação Dom Cabral (FDC)
Business Development Manager - Wish
Vice President - Golden Distribuidora
Fábio is Vice President of Golden Distribuidora, a company that has been in the product distribution market segment for more than 30 years, involved in information technology, graphic industry and solar energy. In 1985 he founded Officer S/A, a pioneer in the technology distribution sector and the first distribution company to have a B2B website. He also works as an adviser to companies such as Microsoft, HP and IBM.
General Manager - Global Data Bank
Maria Fernanda Gil
eCommerce Director - Cueros Velez
CMO - Telhanorte /Tumelero
Responsible for all corporate strategies, projects and initiatives related to customer journey at Telhanorte Saint-Gobain, including sales and leads generation from CRM and digital platforms such as social media and mobile ads. He led the enlargement of the sales channel through digital initiatives. Responsible for the company’s brand and digital services deployment, content projects, media management and performance (KPIs), go-to-market strategy, loyalty program and multi-task team integration. A result-driven professional with an extensive business view and intercompany projects expertise (Saint-Gobain Business Units).
Payments Director - PagSeguro PagBank
Leader with 14+ years of experience in the payments industry alone, responsible for conceiving and delivering global and market-based product solutions. Highly experienced in managing multifaced teams through the implementation of several projects involving e-commerce payment solutions, customer authentication, credit and debit products, POS terminal services, mobile payments, regulatory changes, among others.
E-commerce and Technology Director - Saraiva
Director of E-commerce and Technology at Saraiva, Felipe Pavoni has a degree in Social Communication from Universidade Metodista and a postgraduate degree in Communication with the Market from ESPM. He has been working with digital projects and initiatives since 2001, when he joined e-bit’s consulting area. Felipe worked in E-commerce and Digital Product projects in companies that include Terra, TAM, Grupo Boticário (where he was responsible for the startup of The Beauty Box’s E-commerce), C&A (responsible for structuring the company’s performance marketing area) and Grupo Restoque.
Founder - Soulog
Entrepreneur for over 15 years in the Logistics segment, she is a lecturer, mentor, judge in events of the digital ecosystem, and events of Startups and graduated in Business Administration from UNINOVE. Ex Empreteca and former participant in the 10K women entrepreneurs program at FGV in partnership with Goldman Sachs and College Babson. Finalist of the Brazil E-commerce Forum 2018 being the only woman nominated in the logistics category, and winner of the Abcomm Prize in April 2019 in two categories Digital Entrepreneur and Women in E-commerce. Ambassador of Women in E-commerce and ambassador of the Bora Venda movement at Vtex. Was CO-Founder of a fractional cargo transportation company, for 13 years where his team consisted of more than 100 male employees. It has already broken twice, but remains firm in its purpose and today Ceo and Founder of soulog, a Startup that was born 1 year ago in the market, and is in the Fulfillment logistics segment, niche in serving shopkeepers.
Head de Marketplace & Omnichannel - Cobasi
A FAAP business administration graduate, with a postgraduate degree in retail from FIA and an MBA from Insper, he has 10 years of professional experience, having worked for large companies such as Cnova and PwC. For the last two years, he has been working on the digital transformation of Cobasi, Brazil’s largest pet shop chain, leading the structuring, implementation and management of the company’s Omnichannel and Marketplace initiatives.
eCommerce Director - Unilever / Compra Agora
A business administration graduate with a specialization and an MBA in Business Management, Thaise has extensive experience in digital retail. Working in E-commerce since 2007, she led E-commerce areas in traditional retailers, airlines and start-ups. At Unilever, she is responsible for the Compra Unilever B2B platform, which ensures Brazil’s top spot in the ranking of global e-commerce companies, and for Unilever’s spin-off Compra Agora, the first B2B HUB focused on small retailers
Master of ceremonies -
Corporate comedy specialist and event host mixes humor, storytelling and content. Entrepreneur, co-founder of Keep Learning School, an online school created in 2015 which has already trained almost 10 thousand students and impacted more than 500 thousand people with their free content. He is able to cover subjects as internal communication, interpersonal relationships and content marketing strategies with several successful cases. Bruno also acts as an event host, which means that he will help the company to write an effective event script. By doing this, he ensures not only entertainment but a time of great learning for the audience.
Partnership Manager - Instagram Shopping Latam
She started her work at Facebook as a strategist manager in the sales team for the performance vertical, before occupying her current role as Partner Manager for Instagram Shopping. Her career in e-commerce started in 2013 with roles at Dafiti and Luxottica. Pryer to that, she had experiences in strategic consulting at Bain & Company and finance. Yasmin holds a bachelor’s degree in economics and an MBA from Insead.
Digital Executive Manager - Pague Menos Farmácias
Eurico has been working in the Internet segment since 2001. He started his experience with e-commerce in 2009, and since last September he is the Executive Manager of the Digital area at the Pague Menos drugstore chain. His interests include Digital Retail, IoT, Machine Learning, Digital Marketing, User Experience, Design and technological innovation. He has a Master’s degree in Computer Science, taught classes to undergraduate students and led technology projects involving the private sector and academia.
eCommerce Manager - Arredo
Father of two – Fabrizio and Emma – a Boca Juniors fan and passionate about Digital Commerce. He has been working for six years as an eCommerce Manager at Arredo, an Argentinian family company that has been in the market for over 40 years, leading the Home & Decor market segment. Facing the challenging task of inserting the company in the digital world, he collaborated in creating the necessary structure to transform Arredo’s eCommerce into a reference in the market segment within the e-commerce ecosystem in Argentina and Uruguay, focusing on customers and facilitating the interdisciplinary synergy between the different areas of the company.
In addition, he currently works as a professor in the eCommerce module of the Bachelor of Digital Marketing at Blas Pascal University.
Founder and Director - Dr Luvas
After six years of studying and living in the US, I came back to Brasil to found in 2011 our e-commerce called Dr. Luvas. Responsible for all the early-stage process of starting up a firm, putting together a financial plan to raise funds, as well as negotiate with current local suppliers. At the time we were able to design and implement an innovative and low-cost business strategy with concentration on sales growth and brand awareness. Nowadays Dr. Luvas work with clients all over the country and deliver our products by air freight, local transportation or even by boat.In a joint venture with a Chinese factory, we now have more than 20 products under the brand name of Dr. Luvas and distribute more than 2 thousand itens.
E-Commerce Sr. Manager - Coca-Cola
A Business Administration graduate from UFRJ and Marketing postgraduate from IBMEC, Laiz has 10 years of experience at Coca-Cola Brasil. In 2016, she accepted the challenge of launching the company’s first direct sales operation in the country. In 2019, after working for three months in the China division, Laiz started leading the Digital Commerce area in Brazil, with the goal of helping people find their favorite drinks easily and conveniently through digital channels.
Pedro Henrique Almeida
Head SMB - VTEX
Born in Minas Gerais, graduated in Administration, he came to São Paulo in 2010 for the trainee program at Carrefour. He did a postgraduate degree in retail at FIA / USP in the same period. In 2011, he started his career in electronic commerce, in the online operation of pontofrio.com, which joined Grupo Pão de Açúcar and met as extra.com and casasbahia.com flags, becoming Cnova, the 2nd largest e-commerce in Brazil, reaching 5 billion in sales in less than 4 years. Helped to structure a financial area, supplies, treasury and new businesses. In 2014, he moved to Curitiba to assume the role of financial director of madeiramadeira.com.br. After 2 years, we have tripled billing and reached a break-even point, based on an unprecedented dropshipping operation in Brazil (no stock). In 2016, he went to Linx to lead a commercial area of Linx Digital, the result of the acquisition of 5 companies, delivery from the e-commerce platform, integration hub in the markets, stock integration tool and orders from different channels (WHO omnichannel) and performance tool for e-commerce such as search, recommendation and ads. He is currently at VTEX as CEO of GoCommerce, Loja Integrada and Xtech, e-commerce platforms for small and medium companies in the VTEX group.
CEO - ShopB.com.br e MeuGameUsado.com.br
Has been working with ecommerce since 2009, when he was 19 years old, he opened ShopB.com.br – a store specializing in the gamer niche, a very competitive market in which step by step he got the recognition of the industry, a bootstrapping business that gradually developed. Based on his knowledge, in 2015 he decided to diversify his niche, opening MeuGameUsado.com.br – Site specialized in buying and selling used games, which in a short time became the largest in Brazil in the business. In 2017 he founded DistribuidoraDeJogos.com.br, focused on the distribution of games in Curitiba and region, in 2019 he created ClubeGames.com.br, a recurring service and game rental. Also in 2019, GameTecnico.com.br was born, a distance learning course focused on the maintenance of video games. In 2020 projects are already born at the beginning of the year, the first is EcommercePuro.com.br, a content focused on ecommerce for entrepreneurs, which contains much of the knowledge that has been acquired in these more than 10 years of business experience. Also Enviando.com.br was born, it is the commercialization of a tool developed within the ShopB Group, a WMS, order picking software focused on small and medium entrepreneurs. Gabriel Bollico is a shopkeeper whose aim is to help other entrepreneurs, bringing situations that they experience in practice and apply in their operation.
João Paulo Cavalcanti
Head in applied AI trends - Kunumi
Marketing and Digital Manager - Gerdau
Ricardo has had a long trajectory within Gerdau, working in the sales, marketing and digital areas, with more than 16 years of experience in this segment. He currently leads the digital transformation within Gerdau’s commercial area, being responsible for the digital products, digital marketing and customer support center teams, with the challenge of building the best shopping experience for the company’s customers.
CDO - Grupo Soma
Digital team leader at Soma group, accounting for 7 sites, among which Farm, Animale and Off Premium. During the past two years, we have nearly doubled the sales of the biggest fashion sites in Brazil by implementing new e-commerce, CRM and digital transformation practices. An engineering graduate, Tiago has extensive experience in management consulting and area restructuring. He believes that the digital world is a means whose main leverage are people and management models.
Head of Sales, Customer Experience in Brazil - VTEX
Carina Blaas holds the position of Head of Sales at Professional Services Area in VTEX. Responsible for the growth and sustainability of the department, guiding the team to become a reference voice for the e-commerce market and to share knowledge with our clients and partners to leverage the outcome of a project. For the last 12 years, has specialized in digital marketing, managing projects and campaigns related to mobile applications, website development, UX, digital content for social networks and recently e-commerce, for clients such as Coca-Cola, SCJohnson, Boticário, Whirlpool, GlaxoSmith, Paramount, OLX, Air France, Sony, Vivo, Ipiranga, among others. Passionate for real challenges, digital transformation projects, sales growth, and for helping clients to increase their businesses. Carina has graduated in Business Administration from PUC-Rio University with specialization in Marketing and with an MBA in Project Management.
Luis Vabo Jr
Founder - Vabo23 Educação
Luis Vabo Jr is the founder of Vabo23 Educação, professor at Insper and Entrepreneur Endeavor. He completed the Owner President Management (OPM) program at Harvard Business School, has a Master’s degree in Business Administration from Coppead/UFRJ, an extension course from EM Lyon Business School, in France, and graduated in Production Engineering at PUC-Rio. He has acted as a director at Stone Pagamentos and at B2W Digital. He was CEO and co-founder of Sieve Group, which was subsequently acquired by B2W Digital.
For more than 20 years, the journalist has been writing and working mainly to and about women. With a degree in Journalism and a Master’s degree in Fashion Marketing, she was the deputy editor of Vogue for 5 years before launching in 2012 in Brazil the very successful national version of Glamour, a visionary project that became a case study for other Glamour magazines abroad. The brand – modern, hyperconnected and inclusive – was the best-selling women’s magazine in Brazil, besides having the most visited website among all female-oriented websites. With the title, which she directed for 5 years, she revolutionized the market by creating a role model of monetizing with events and social media – hers also (by sharing her routine on Instagram, soon became an influencer herself, admired by readers and desired by brands). She also worked for magazines like Elle, Veja, Exame, O Estado de São Paulo newspaper, public relations companies and the marketing business. After two years as a special reporter of Vídeo Show, famous tv show, the journalist, with more than 367K followers on Instagram, has been working on her TALK COM MONI, a brand that promotes festivals, lectures and talk shows on subjects such as career, women empowerment, personal branding, influencer marketing and the social media impact on businesses in general. In 2018, she was juri in Cannes Lions Festival, in the entrant category Social & Influencer. Today, besides the lectures, content production and consultancy, she keeps a column in the respected newspaper Zero Hora.
Head of strategic projects - Grupo Soma
Head of strategic projects at Grupo Soma, he leads transformational initiatives based on digital methodologies and technologies. Among several projects, OMNI channel implementation in the group is the main initiative given the growing and significant participation of e-commerce. Still, in Grupo Soma, he led the supply chain and product development area, always following the digital mindset in the implementation of the solutions. In his professional history, he also worked in corporate restructuring, as well as having worked for large companies such as Schlumberger and ITAUSA. He holds a degree in control and automation engineering from the Federal University of Santa Catarina, an MBA in advanced industry from Senai-Cetiqt and a specialization in digital transformation from the University of Cambridge
Institutional Vice President - VTEX
The founder of XTECH COMMERCE, which in three years, negotiated R $ 547 million in sales and was purchased by VTEX in 2017. At the same time, he founded a startup Socialrocket, which under his management reached 150 thousand users, in seven countries. In his career, with more than ten years of experience, making him one of the leading specialists in sales and e-commerce in Brazil. Today he is a partner at VTEX, the largest e-commerce platform in Latin America, with a global presence in more than 35 countries, where he acts as Institutional VP. He is the author of the book “Bora Vender”, a work that is always on the bestseller list in the sales segment. In its portfolio it has more than 150 lectures, given in the last four years, in the main events of the country.
Head E-commerce - Grupo Rosset
Marcela Ramos is a law graduate but traded the contracts and financial market for her dream of working in fashion. In the process, she found a greater passion: e-commerce. Today she is in charge of the online operation of the Rosset Group, Latin America’s largest textile group, which includes renowned brands such as Valisere and Cia. Marítima
Head E-commerce and Omnichannel - C&A Modas
Fernando currently leads C&A’s E-commerce and Omnichannel team, holds a degree in Production Engineering from Unesp and a postgraduate degree from USP. He has been working with E-commerce and Digital commerce for 17 years, in companies such as B2W, Natura, Oqvestir and currently C&A, where he led the Omnichannel strategy creation and growth process.
Renato Leite Monteiro
Founder - Data Privacy Brasil
Renato Leite Monteiro is pursuing a Doctorate degree in Philosophy and General Theory of Law at the University of São Paulo and holds an LL.M in Technology Law from NYU and NUS. He was a study visitor and consultant for the Council of Europe Data Protection Department. He is a visiting professor at several institutions, such as USP, Mackenzie, FGV, and Insper. Renato also actively collaborated with the discussions and the drafting of the Brazilian General Data Protection Law (LGPD). He is co-chair, in Brazil, of the International Association of Privacy Professionals (IAPP), and has CIPP/E, CIPM, and FIP certification. Head of Privacy and Data Protection at Twitter LATAM. Founder and Director of Data Privacy Brasi
Open Innovation Manager - brMalls
Gustavo Queiroz is an economist (UFRJ), post-graduate in Finance from IBMEC and has Stanford specializations focused on innovation and immersion in China. He has more than nine years of experience in the shopping mall industry, working with M&A, Finance, Back Office and Data. He is currently the Open Innovation Manager at brMalls and Cubo’s focal point for retail-related start-ups.
Customer Success Director - VTEX
Bianca Aichinger leads the Customer Success area in Brazil, which is responsible for VTEX’s Key Accounts Growth.
Bianca got to VTEX in November of 2018, after spending 3 years ahead of Whirlpool Brazil’s Digital Transformation Initiative. Prior to working at Whirlpool, Bianca built a solid career in product merchandising both in retail and in eCommerce in renowned companies such as Apple and Walmart, both in Brazil and abroad. Bianca holds a bachelor’s degree in business from the University os São Paulo, a Master’s degree in Marketing from UPMF in Grenoble (France), and a certificate degree in Management from Harvard University.
Robson Carvalho da Silva
Logistics Manager - Novo Mundo
Robson is a business administrator specialized in logistics, supply chain and carriers. He is currently the Logistics Manager at one of the largest furniture and appliance networks in Brazil’s Central-North region. He is the manager of the company’s entire logistics chain, focusing on operational efficiency and continuous improvement of service levels, always seeking to achieve these goals alongside with the team’s development and the company’s continuous strive to overcome challenges in an increasingly competitive market.
CEO - ABStartups
President of Brazilian Startups Association (ABStartups), a non profit organization helping more than 5.000 startups around the country. Invested in more than 20 startups and sold one of his companies to B2W, one of the biggest retail groups in Brazil. Serial entrepreneur, passionate about the brazilian startup ecosystem, he is a mentor on many acceleration programs and speaker at global events such as SXSW, TechCrunch, TEDx and Campus Party.
CDO TXD Division - Cencosud
Over the past few years I have been leading the digital business team, moving as a company from business vision based on multiple physical stores and an online store to making a turn in the company’s strategy with the conviction of becoming a digital company with a strong presence in the physical world.
Eduardo Scalise Felix
Expansion Manager - Chilli Beans
Has 20 years of experience in the Commercial and New Business areas of national companies from retail and fashion. He has been working for 15 years at Chilli Beans, a leader in the Brazilian fashion accessories segment, and has participated in every step of the brand’s evolution in retail. Currently serving as Expansion Manager, he is responsible for the company’s national and international expansion.
Expansion VP - Loggi
Born in 1985 in São Paulo, Brazil, son of immigrants that came to the country from Bolivia to establish a family and develop their careers. He studied at I.L. Peretz until high school and then graduated in Business Administration from EAESP – FGV. During this period, he lived half a year in Barcelona, studying at the economic school of Universidad de Barcelona. Also has a postgraduate degree from FIA (SP, Brazil) and is currently an MBA student at FIAP (Business Innovation – Change Makers). He developed his professional career in the Abril Group, the largest print media publisher in Latin America, after entering the company as a trainee. He worked in the New Businesses Development of the group, overseeing companies that had an inorganic growth strategy. During this period, participated actively in more than 15 M&A processes, including the IPO of Abril Educação (recently renamed Somos Educação, SEDU3). He was also responsible for the strategic planning of several of Abril’s businesses. In 2018, became the General Manager of Total Express. Currently, he is a VP at Loggi, helping to enable a national and unique platform that provides access and eases the use of logistics services throughout Brazil. One of the most important lessons he learned is that reliable, secure and long-lasting professional relationships are the best way to ensure long term results.
CEO - Loja da Forma
A keen entrepreneurial spirit, Felipe Akira started working in 2004, at the age of 19, as a monitor in Forma Turismo’s student travels, later also dedicating himself to the company’s events and social media. He studied Tourism and always envisioned every opportunity for growth. Felipe and some of his colleagues from Forma became partners of the clothing brand Just Approve, an e-commerce created and driven by social media. The partnership ended in 2018, when Akira started to dedicate himself entirely to Loja da Forma. Today, at 34, Akira is a young entrepreneur responsible for the company’s e-commerce and Pop-up Stores, in which he has been involved for the past 16 years, helping Forma Turismo become the largest company in its segment in the market.
Head of Communications - Grupo Petrópolis
Possui 18 anos de experiência no mercado, com carreira formada por projetos que visam desenvolvimento do negócio através de estratégia para marketing, comunicação, inovação de portfólio, campanhas publicitárias e internas para fortalecimento de vendas. Atuou no Grupo Bandeirantes de Comunicação e Ford Motor Company. Atualmente é a Head de Comunicações do Grupo Petrópolis, tendo como principais atividades desenvolvimento da estratégia de comunicação de 11 marcas, entre elas a Cerveja Itaipava, que é atualmente a terceira marca de cerveja mais vendida no Brasil. Formada em Comunicação Social pela Anhembi Morumbi, pós-graduada em Administração de Empresas pela UNIFACS e Mestre em Comunicação pela Anhembi Morumbi.
General Manager - Michael Page
Has a Master’s degree in Business Administration from FGV/Eaesp with an extension course in Behavioral Science of Management from Yale University. He started his career in technology and worked on digital transformation projects in large corporations, but found out that his great passion was to transform people’s lives. Ricardo joined Michael Page in 2007, responsible for starting the business and its offices in the country. Today, as general director, he leads Michael Page and Page Personnel’s operations.
E-commerce Manager - BOSI – Comercializadora Baldini
Has a degree in Marketing and Advertising, specializing in Strategic Marketing. He has been passionate about e-commerce and the overall digital environment for over 13 years. Mauricio is always on the lookout for new ideas, strategies and solutions that constantly make us change, evolve and reinvent ourselves. He worked in retail, tourism, car dealerships and services, and is currently the manager of the largest shoe company in Colombia, which includes four brands (Bosi – Bosi Bambino – Addict – ADT Motowear) aimed at different market segments, each a leader in their respective categories.
Corporate Director of Electronic Commerce and Digital Media - Grupo Uribe
Passionate about business development and transformation, innovation, process strategy generation, electronic commerce and digital media. Christian’s professional experience includes leading companies from the retail, e-commerce, digital and financial sectors. He currently leads the digital unit of one of Colombia’s leading fashion groups, which owns brands such as American Eagle, Mango, Esprit, Chevignon, and NafNaf, among others.
Mauricio Andrade de Paula
Solutions Director Consumer Products, Retail & Distribution - South Latam at Capgemini
Mauricio Andrade de Paula currently serves as the Director for Consumer Goods, Retail and Distribution Solutions at Capgemini Brazil and Argentina. He also serves as director and voting member at IBEVAR (Brazilian Institute for Retail Executives), where he presides over the e-commerce and marketplace committee, in addition to being cofounder and responsible for the technology area at NDEV (Nucleus for Developing Retail Expansions). Post-graduate and MBA professor at FIA and UniUDOP, he has also co-authored several books, including “Faces do Varejo”, published in 2017. During his entire career, he has been a provider of innovative solutions and services, developing business initiatives for strategic, administrative and operational areas. An electronic engineering graduate, with a postgraduate degree in creativity and innovation and an MBA in technology, Mauricio possesses a vast amount of experience garnered during his leadership roles in national and foreign companies.
CEO e Founder - Praxis Business
CEO and Founder at Praxis Business. With over 25 years of market experience, he specializes in Strategic Franchising Management and has already trained more than 70k people in person. A Business Administration graduate, holding a post-grad in Marketing, he serves as mentor at Endeavor and professor at the main business schools in Brazil, in addition to being a member of the Consulting Council of Franchisors and the Institute for the CEO of the future. Former member of ABF Ethics Committee (2015-2018) and current coordinator of the ABF Suppliers Committee (2019).
Head of Communications - SEM RUSH
Fernando Angulo is Head of Communications at SEMrush. He has been in SEMrush since the beginning of the company’s marketing efforts and has built its all-star marketing team. Being one of the most recognised faces of the brand, Fernando speaks at 50+ top conferences worldwide each year. Fernando specialized in B2B search marketing, e-commerce and influence marketing, and has trained the marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing.
Sales Director - VTEX
Development of advertising campaigns BTL and ATL for companies like Pepsico, Grasco, P*G, Protabaco. To lead the execution of the activities in the Modern channel and in the Traditional Channel, guaranteeing the profitability of the brands, participation of market and availability of portfolio in the channels. Principal Responsibilities: – advertising development of strategies of exhibition and material for chains of Big Surfaces, Shops. – creation of activities established by Trade Marketing and Marketing by force of sales. – logistics, organization and material coordination Advertising by force of Sales, as of Trade Marketing’s inventory as for sending, follow-up and Stock. – production, coordination, and execution of Material and Prizes of plans of loyalty to the costumers,
Customer Experience Director Chile - VTEX
Responsibility, Innovation, Creativity, Flexibility, Adaptability, and Commitment defines me. Teamwork is the way to accomplish any challenge at any level. E-commerce, Product Management, Personalization, User Experience, Product Development, Sales Management, Forecasting, Marketing, Innovation are my drivers.
Business Unit Director - Resultados Digitais
Co-founder of RD Station, the leading Marketing Automation Platform in Latin America with +18k customers and +750 employees. For the company’s first 8 years, he led the creation and growth of the Marketing area, considered a benchmark in Brazil. Later, he transitioned to lead a new business unit focused on developing an education product. Through RD he also became an Endeavor Entrepreneur and received the Entrepreneurs of the Year awards from Endeavor (2017) and the Revista Pequena Empresas Grandes Negócios (the most popular SMB magazine in Brazil) in the services category (2015). He was also elected a Forbes Under 30 in 2019. Graduated in business administration from the Federal University of Santa Catarina, he became a Marketing professor at PUC RS, Be Academy, Estácio (SC) and Sustentare. He was also elected Inbound Marketing Professional of the Year three times in a row by the Digitalks Award (2016, 2017 and 2018). Andre is a speaker and has been consistently among the highest-rated professionals at the biggest events in Brazil.
Ecommerce Manager - Olimpica S.A.
Customer Success Manager - VTEX
Customer Success Manager, responsible for the performance and planning of strategic clients at VTEX. Prior to VTEX, he was Head of Planning at NewBlue, a performance marketing agency, responsible for the development and execution of digital media strategies for leading e-commerce companies in Brazil. Pazera has also served as Head of E-Commerce for an SMB, at the time as a VTEX customer. He holds a degree in Business Administration from PUC-SP, a Master’s degree in Professional Accounting from CQU, Australia, and a specialization in Digital Metrics and Web Analytics from ESPM.
CSM - VTEX
Marlon is a VTEX customer success manager, responsible for the evolution of the company’s main accounts, and was the founder of the Nolraw/DBD agency, where he coordinated the consulting and marketing areas. He served as CMO for the Indaiá Group, one of the largest private eyewear groups in the country, and led its digital transformation, being responsible for planning and launching Officina7’s operation and the private label Bond Street, an eyewear brand focused on the premium market segment. Graduated in multimedia production and a postgraduate in marketing and competitive intelligence, he also holds an MBA in business management from FGV.
CEO - SYNAPCOM
Cofounder and CEO at Synapcom, a market leader in full commerce and digital services. Eduardo was also cofounder and business director at Shop2gether. At the helm of Synapcom, Eduardo has been awarded several market segment prizes, among which the Best E-commerce Operation award in 2016 and Best E-commerce Management in 2015, awarded by E-commerce BR and Prêmio E-awards respectively. In addition, he is responsible for large corporate clients and market leaders such as Samsung, L’Oréal , Nestlé, Philips and Levi’s, for which Eduardo and his team developed different solutions focused on B2B, B2C, Marketplace and Omnichannel. Eduardo has a BBA from FEA-USP, and a Business Administration degree from the London School of Economics and Political Science (LSE).
Head of Product SMB - VTEX
A fan of design, people and business, Dui is head of Product SMB at VTEX, the leading company in Latin America in eCommerce solutions. He was the founder of Verve Works, an innovation consultancy in services and product design and also co-founder of SimplesLoja, an e-commerce and digital inclusion startup for Brazilian micro-entrepreneurs, recently acquired by VTEX. He participates as Product Design mentor at Google Launchpad and ACE Startups, actively collaborating with the innovation and entrepreneurship ecosystem in companies and startups. He is the curator of the Rec’N’Play Festival Design area and was one of those responsible for organizing Global Service Jam in Brazil, in the years 2015 and 2016.
Juan Camilo Suarez
CEO - Isobar Colombia
Strategy, Organization and Execution executive (Branding, Digital Strategy, Sales, CRM, Product, Customer experience and IT) with international experience in multi-location companies. Performance-driven, offering 20 years of comprehensive achievements across operations, management, and Internet business fields. Business experience across diverse cultures and industries (Utilities, Financial, eTravel, and Telecommunications). Capability to incorporate an innovative business solution approach that results in enhanced business practices. Engaged in developing multi-channel digital and e-commerce strategies, and conversion rate optimization experiences. Juan specializes in e-commerce, multinational companies, operations, marketing, CRM, customer experience, social media, customer care and IT. Was invited as a speaker at the Google Analytics Conference in Mexico City, GAUC Bogotá, Click to Action, Think Performance by Google, in addition to being a speaker at The World BPO/ITO Forum in New York. Juan also participated in the Customer Experience management event in Argentina, VTEX DAY in Sao Paulo and MoveOn2019 in Panamá.
Sales Contract Manager - VTEX
A lawyer, graduated from Pontifícia Universidade Católica Rio de Janeiro with an L.L.M. specialization course from Fundação Getúlio Vargas. She has vast experience with contracts, corporate law, intellectual property and data protection legislation. Currently holds a position as Sales Contract Manager at VTEX, working with strategic contract management and negotiation with enterprise prospective clients and partners
Rodrigo Teodoro Gouveia
Marketplace Director - Banco Inter
Partner - Sister Advogados
VP Sales & Business Development - VTEX
He has been working in Information Technology since 1985. In 1996, he began his career in sales at multinational companies such as IBM, Sterling Commerce, Ariba, and hybris. He is currently the Global Sales Director at VTEX. Graduated in Data Processing from the Faculty of Technology of São Paulo (FATEC), with specialization course in Industrial Administration from the University of São Paulo (USP), Executive MBA in Sales Management from the School of Advertising and Marketing (ESPM), and Master in Supply Chain Management from Business School São Paulo (BSP). Participated in the elaboration of the 3rd edition of the book “IBM TCP / IP V3R1 for MVS – Implementation Guide” published in 1995, and the book Corporate Sustainability in Brazil: Scenarios and Projects, with the chapter “Diversity in the supply chain”, published in 2012.
Customer Sucess Manager - VTEX
Graduated in Social Communication with an emphasis in Marketing from ESPM. She is currently part of VTEX’s Customer Care team, managing large accounts with a focus on 360º management and platform customer satisfaction. Isabella worked with the commercial area of major retailers nationwide, as well as with companies such as Netshoes, Walmart.com and Under Armor, ensuring the most assertive portfolio for both the company and consumers through multi-channel category management.
Co-founder And VP - Infracommerce
Luiz Pavão is one of the most relevant names in the Brazilian e-commerce universe. He is co-founder and vice president of Infracommerce, a company at the forefront of Latin America’s full-service e-commerce sector. Under Pavão’s leadership, Infracommerce has grown to the point of boasting a list of partners that leaves start-ups, scale-ups and, why not, unicorns envious. This list includes brands such as Ambev, Coca Cola, Alpagartas, Kopenhagen, Unilever, 3M, Nike, and Motorola. The logos displayed in the customer hall of fame are constantly multiplying. A Business and Marketing Communication graduate, specializing in Digital Marketing, he holds an MBA from FGV and was recently admitted to Harvard. The executive entered the e-commerce world in 2003 and was part of the commercial management team of the giant Submarino, which later grew even more and incorporated companies such as Shoptime, Blockbuster, and Americanas, becoming B2W. Pavão was also responsible for implementing e-commerce in Daslu, inaugurating the entry of luxury electronic commerce in Brazilian retail. He has been a curator at Sebrae and currently gives lectures about his experience and knowledge of the digital world.
Head of Digital - Super Mercado Zona Sul
The current Head of Digital at Super Mercado Zona Sul, Paulo Ballestero made a career in the fashion industry, where he worked for 10 years, before migrating to the grocery. His main challenge is to enhance the way the Super Mercado Zona Sul delivers services and products through digital channels. He graduated in Advertising, and specialized in Marketing and Digital Design at ESPM and in Global Business Management at IBMEC in partnership with Loyola University, in Chicago
CEO and Founder - Indeva
Leonardo Santos is CEO and Founder of Indeva (recently acquired by VTEX), a SaaS platform that enhances physical retailing results. Business administrator with MBA in project management from FGV. Passionate about Retail, Technology, and Entrepreneurship. He specializes in increasing sales productivity and team management in physical stores.
Commercial director - Netshoes
Murilo has a Postgraduate degree in marketing and is pursuing a Master’s degree in competitiveness for retail from Fundação Getúlio Vargas (FGV). He has experience in commercial management, channel development, strategic planning, people and projects in companies from strategic segments. He has been commercial director at Netshoes for more than a year, after working at Walmart.com, Oi S/A and TIM Brasil.
Customer Experience Director AR - VTEX
Julian Cecchi, Head of Customer Experience at VTEX for the region of Argentina, Bolivia, Paraguay, and Uruguay. He has a Master’s Degree in eBusiness and Digital Marketing at the University of Buenos Aires (UBA) and two specializations in Electronic Business Management and Operation at the Universidad del Salvador (USAL). He is Director of the Mobile Commission of the Argentine Chamber of Electronic Commerce (CACE). He was responsible for the initial expansion of VTEX throughout the Latam region. He has solid experience of +10 years in business consulting for global companies, agile team leadership, and high-performance omnichannel solutions architecture.
Latin America Regional Director | Digital Acceleration and CRM - Sony Latin America Inc.
Gabriel Cabrera is Regional Director of Digital Acceleration initiatives for Consumer Electronic Products at Sony Latin America Inc. In this capacity, he oversees activities related to the commercialization of Sony’s products thru own online channels and for managing digital marketing campaigns to support own and e-tailers digital vanities. He joined Sony in 2004. Thru his time in the company, he has supported and furtherly designed the expansion of Sony’s direct business Online in 7 countries as well as the deployment of several solutions for CRM. Gabriel holds a bachelor’s degree in computer science and Administration from Mexico’s ITESM and a certificate in Digital Analytics from MIT. Currently live in the Republic of Panama, Panama.
CEO - dLieve
Engineer, having an MBA degree from FGV and a finance Bachelor’s from INSPER, with more than 15 years of experience in logistics operations, having worked in the industry with carriers and logistics operators. Founder of dLieve, a platform that monitors deliveries in real-time, company which was acquired by VTEX and which is currently focused on creating and bringing solutions that facilitate our clients’ logistics.
E-commerce Director - Avon
Guilherme has been in the e-commerce market for 20 years, being responsible for opening and leading large B2C and B2B e-commerce operations, such as Ticketmaster, Drogaria Onofre, Natura and Avon. He is currently Director of E-commerce at Avon Brasil, being in charge of the company’s B2C and B2B e-commerce areas, and is a member of Fecomércio SP E-commerce Council (SP Commerce Federation)
Head of customer experience - VTEX
Design and electronic automation engineer, specialist in Technological Project Management and Master in Electronic Commerce. Solid experience (+12 years) in the areas of information systems, payment gateways, business management with digital solutions and sales strategies applied to online channels. Consulting and execution of large-scale technology projects with the main companies in Colombia and Latin America. Passionate about digital world, service and retail transformation. She joined VTEX over 5 years ago and currently follows the transformation of the digital economy in the countries of the northern region of Latin America: Colombia, Peru, Ecuador and Panama as Head of Customer Experience
Director - Novo Mundo Digital
Administrator at INSPER, post-graduate in Capital Markets, has experience in digital commerce and retail store operations. He has been working for almost 10 years in retailing. He is currently Director of the Novo Mundo Digital, an area of the Novo Mundo mobile retailer network, with presence in the Central-North of Brazil, operating 150 stores and the first e-commerce in the Midwest.
Director of Corporate Sales at VTEX - VTEX
Director of corporate sales, responsible for managing the commercial relationships with some of VTEX´s major strategic accounts. Helps companies design and implement digital transformation through the digitalization of direct and indirect sales channels, in B2C, B2B, B2B2C, marketplace and omnichannel operations. Majored in Economics & International Studies at Yale University, holding also an MBA from IESE, Fabrizio also has ample work history in Strategic Consulting and Financial Services..
Partner & B2B Vertical Specialist - VTEX
Is head of B2B product at VTEX and has been acting in B2B e-commerce for over 20 years. He worked as a technology manager for 11 years for Brazil’s best distributor according to Revista Exame (2007). In 2011, he founded Atma, a B2B e-commerce technology startup, followed by Biggy in 2015, which specializes in e-commerce search, customization, and recommendation. Fernando became a VTEX partner when Biggy and Atma were incorporated as VTEX products. A Mackenzie IT graduate with an MBA from FGV, he seeks to align technical knowledge with best practices that can deliver value to his clients.
Corporate Sales Manager - VTEX
Nathalie is Corporate Sales Manager at VTEX Chile. She has worked 9+ years in eCommerce, leading projects and teams in the most important retailers in Chile, as well as as a consultant and implementing projects worldwide in different industries: food, automotive, telcom, retail, fashion & grocery. Additionally, she is an entrepreneurial mentor, speaker and e-commerce blogger.
Business Solution Architect Lead - VTEX
Graduated in Industrial Design from FAAP, Caio acts as Business Solution Architect Lead in the VTEX Project Team. Previously he was the IT manager at C & A, where he was responsible for the implementation of eCommerce, Mobile APP, and other omnichannel systems as part of the company’s digital transformation movement.
Solution Architecture - VTEX
Country Manager Mexico and Central America - VTEX
Astute, tenacious, and highly accomplished business professional acknowledged for talents in directing and inspiring employees to excel and adapt to the demands of meeting challenging day to day business operations. With more than 15 years verifiable success in areas of marketing communications, sales and logistics operations, business development, brand and product management, as well as e-Commerce. Strategic problem-solver who envisions smart solutions to streamline business operations in order to drive growth, increase efficiency and bottom-line profit. A proactive, capable, and results-driven professional who is always committed to achieving operational goals, standards, and targets and has a proven track record of consistently getting results. Throughout my career, I have consistently exceeded expectations in reliability as well as performance and have raised the bar for service delivery on every scale.
Care - VTEX
Graduated in Business Administration with emphasis in information systems from IBMEC, studied civil engineering at UNICAMP for 4 years, where he participated in business incubator movements and junior companies. He has been developing e-commerce projects since 2001 for companies such as Ellus, Tommy Hilfilger, Bobstore, Guangzhou, Redley, Richards and over fifty others, where he implemented pioneering omnichannel projects. At VTEX since 2018, he is part of the project team.
CX Sales Lead - VTEX
Has 13 years of experience in Sales, Business and Marketing. He Graduated in Marketing from ESPM and postgraduate in Business Management from Ibmec. He began his career in e-commerce at B2W, where he was one of the co-responsible for structuring and rolling out the company’s advertising sales vertical. He has already been an entrepreneur founding and directing an agency focused on the new generation of multiplatform consumers (Generation Z) and, in his next challenge, took over as the Commercial and Marketing Head of Passei Direto, the largest digital university study network in Latin America, with 18 million of students. He is currently a Customer Experience Sales Lead at VTEX, co-responsible for delivering platform products and services that drive evolution and success for today’s customer base.
Comercial Director - VTEX
Alvaro is an executive who lead digital initiatives for eCommerce in retail, airline and payments industries for more than 12 years. He combines wide acknowledgment in business, operation, customer experience, and technology. His main contribution was in Cencosud, a multiformat retailer that operates in 5 countries in LATAM, standing out excellent results in eCommerce Conversion Rate Optimization (CRO), getting new business and operations, migrating eCommerce platforms, and building strong teams to structure the Digital Transformation for a brick & mortar Department Store. Recently, Alvaro has moved to VTEX to help clients and prospects to growth them digital business and engagements with customers.”
Luiz Paulo Ribeiro
Sales Director - VTEX
Payment and Financial Services Director - VTEX
Executive with 20+ years of experience in sales and marketing planning, corporate credit and controlling in investment banking, telecom and insurance segments. Mauricio holds a bachelor’s degree in Electronic Engineering from UFRJ, an MBA from Coppead, a post-graduation in finance from FGV and a post-graduation in Strategic Service Management from ESPM.
Global VP Hispanic Markets - VTEX
Marcos Pueyrredon has developed his career in multinational companies in the area of planning and marketing having within his responsibilities the implementation policies of eBusiness. He is a distinguished businessman in the ICT Information and Communication Technologies industry in Latin America and a reference to the digital economy in the region. He studied Business Administration and Marketing with Postgraduate Management of eBusiness and a Specialization in Electronic Business Management from the University of Salvador USAL Dual Degree with Georgetown University and has a Masters in Business Administration MBA with concentration in Digital Business at USAL & The State University of New York SUNY At the private level is the Global VP Hispanic market of VTEX.
Projects - VTEX
President Barack Obama
44th President of the United States of America -
Few presidents have walked a more improbable path to the White House. Born in Hawaii to a mother from Kansas and a father from Kenya, Obama was raised with help from his grandparents, whose generosity of spirit reflected their Midwestern roots. The homespun values they instilled in him, paired with his innate sense of optimism, compelled Obama to devote his life to giving every child, regardless of his or her background, the same chance America gave him. After working his way through college with the help of scholarships and student loans, Obama moved to Chicago, where he worked with a group of churches to help rebuild communities devastated by the closure of local steel plants. That experience honed his belief in the power of uniting ordinary people around a politics of purpose, in the hard work of citizenship, to bring about positive change. In law school, he became the first African-American president of the Harvard Law Review, then he returned to Illinois to teach constitutional law at the University of Chicago and begin a career in public service, winning seats in the Illinois State Senate and the United States Senate.
Richard Branson (UK)
Founder - Virgin Group
Sir Richard Branson is the founder of Virgin Group, one of the leading international investment groups and one of the most recognized and respected brands in the world. Conceived in 1970 by Sir Richard Branson, the Virgin Group has grown into successful businesses in sectors including mobile telephony, travel and transportation, financial services, leisure and entertainment, and health and wellness. Virgin is one of the leading international investment groups and one of the most recognized and respected brands in the world. Sir Richard has challenged himself with many record adventures, including the fastest crossing of the Atlantic Ocean, a series of hot air ballooning trips and kitesurfing across the Channel. He described Virgin Galactic, the world’s first commercial spacer as “the greatest adventure of all.”
Marc Randolph (EUA)
Co-founder - Netflix
Marc Randolph is a veteran businessman, adviser and investor for Silicon Valley. Marc was co-founder of the Netflix online film and television broadcast service, which serves as founding CEO, as executive producer of the site and as a member of the Board of Directors until his retirement in 2004. Marc has recently co-founded the analytics software company, Looker Data Sciences, and currently serves as a consultant to countless other startups, serving several times as a mentor, CEO coach and / or board member.
Director - John Lewis
Sienne has worked as an agile product lead and innovator within mobile, social media and retail for over 20 years. She joined John Lewis in September 2014 where she manages the digital team who are responsible for the continuous product development, optimization, trading and operations of John Lewis’ digital experiences across web, apps, contact centers and in-store digital. Sienne has previously headed up mobile and R&D at M&S and worked with global brands such as Samsung, Sony PlayStation, and Coca Cola to deliver business growth strategies and innovative new digital products and services. She has delivered a number of UK high street retail firsts: the first transactional mobile website, the first smart TV application for fashion, the first social and mobile gamified Facebook app for donating clothes, the first mobile taste test to help customers find and buy the right wine. She is also a non-executive director for the Financial Ombudsman Service.
Bruce Dickinson (UK)
Investor and Leader - Iron Maiden
Luiza Helena Trajano
Chairman of the Board of Directors - Magazine Luiza
Luiza Helena Trajano is Chairman of the Board of Directors of Magazine Luiza. Graduated in Law and Business Administration, she is responsible for the development of the Group. When he took over the superintendence of the company, he was responsible for the leap of innovation and growth that Magazine Luiza put in the following decades among the largest retailers in Brazil. She also serves as Counselor in 12 different entities such as ICC (International Chamber of Commerce), CDES – Federal Government Economic and Social Development Council, IDV – Institute for Retail Development, FIESP – Federation of Industries of the State of São Paulo and Consultative Group of the UN Population Fund in Brazil. In 2018 he was Co-chair of the World Economic Forum on Latin America, held in São Paulo.
Zia Daniell Wigder
Chief Global Content Officer - Shoptalk
Zia is the Chief Global Content Officer at Shoptalk, a retail innovation conference in the US that grew to over 8,400 attendees in just three years. She is also the Co-Founder of Grocery shop, a new large-scale conference focused on innovation in grocery and CPG, and Retail Club, an annual series of local events for retail professionals. She joined Shoptalk in 2015 after spending seven years as a VP and Research Director at Forrester Research where she oversaw the company’s digital store and omnichannel research with a focus on emerging markets. Zia holds a BA from Dartmouth College and a MALD from The Fletcher School of Law and Diplomacy at Tufts University. She lives in New York City.
VP/GM - Lenovo
Ajit Sivadasan manages the Global Web strategy for Lenovo across 90+ countries. In his role he manages Lenovo’s substantial online sales and marketing across its B2C and B2B channels globally. Over the last 12 years he has architected and built Lenovo’s web capabilities working with an internal team spread across 15+ countries, growing the business over 6x and profits by over 10x. Lenovo.com has won several awards for Usability and Design globally. Ajit holds a bachelor’s degree in Industrial Engineering from India, a MS in Industrial Management from Northern Illinois University and a MBA from Claremont Graduate University’s Peter F. Drucker School of Management.
Mauricio de Sousa
Creator of the Turma da Mônica - Illustrator
Mauricio de Sousa began his career as an illustrator in the region of Mogi das Cruzes, near Santa Isabel, where he was born. At age 19, he moved to São Paulo and worked for five years in the Folha de Manhã newspaper (current Folha de São Paulo), writing police reports. In 1959 he created his first character, the dog Bidu. From there came, Cebolinha, Cascão, Mônica, and so many others. In 1970, he launched the magazine Mônica. After going through Editora Abril and Editora Globo, he signed an agreement with the Italian multinational Panini. About 150 national and international companies are licensed to produce more than three thousand items, with the characters of Mauricio de Sousa; its creations reach around 30 countries.
Entrepreneur, journalist and presenter -
Ricardo Amorim is president of Ricam Consultoria, a provider of services in the area of business and global economy, in the form of lectures and consulting. Economist graduated from USP, he holds a postgraduate degree in Administration and International Finance from ESSEC in Paris. Acting in the financial market since 1992, worked in New York, Paris and São Paulo, always as an economist and investment strategist. The only Brazilian included in the list of the most important and best speakers in the world of Speakers Corner, Ricardo Amorim has lectured on economics and trends in Brazil and abroad for years. Ricardo Amorim is a keynote speaker at closed-door events from leading companies, congresses, trade shows, and universities such as Harvard and Columbia. He was an anchor speaker and divided panels with distinguished figures, from Nobel-winning economists to ministers of state and central bank presidents. Ricardo Amorim is one of the contributors to the Manhattan Connection program at Globo News since 2003. He is also a columnist in IstoÉ magazine and presented the Economia & Negócios column at Rádio Eldorado.
Chief eCommerce Officer and General Manager - Pizza Hut Digital Ventures
Angela Cearns is the Chief eCommerce Officer and General Manager for Pizza Hut Digital Ventures, leading Pizza Hut International through the digital transformation journey from a traditional casual dining restaurant to a leader in online ordering and delivery. Angela came from Amazon in Seattle where she served as the Executor Director of International Expansion of their Fulfilment by Amazon business; GM of Amazon Global Selling marketplace business; and the Head of Prime Technology Platform that powers Amazon global Prime membership and Prime benefit offerings including Prime Videos and Prime Music. Prior to Amazon, Angela spent a decade in California Silicon Valley with Symantec and the Norton Anti-Virus brand in a number of leadership positions from IT-Business Director, eCommerce Director, and finishing as Sr. Director of Customer Retention, Worldwide eCommerce. Angela has a Master of Software Engineering degree from the University of Colorado and Advanced Project Management from Stanford University.
Founder - InternetRetailing.net and RetailX.net
Ian Jindal is a consultant, publisher, and consultant in e-commerce and multichannel retail. Ian co-founder and editor-in-chief of InternetRetailing, providing information and research to multi-channel retailers and retailers in Europe (www.internetretailing.net). Ian co-founded RetailX, researching performance in multi-channel retail, brands, and suppliers. In 2015, InternetRetailing launched the UK Top 500 retailer ranking (IRUK) and, in 2016, the first performance-based ranking of European retailers (www.internetretailing.net/iruk) and (www.internetretailing.net/ireu ). Ian’s retail customers include Selfridges, House of Fraser, Marks & Spencer, John Lewis, Asda, Couturelab, Waitrose, De Bijenkorf, Kering, Disney, IKEA
Cofounder and VP - Nubank
Cristina Junqueira is co-founder of Nubank, where she has already performed several functions and today leads the Branding and Business Development efforts. She graduated in engineering and also did master’s degree at Polytechnic School of USP and completed her MBA at Northwestern University (Kellogg School of Management). The executive began her career in strategic consulting with BCG (Boston Consulting Group) and before she founded Nubank she worked for several years at Itaú Unibanco with products and marketing in the area of consumer credit and cards. In 2017, Cristina was named one of the 40 most powerful women in Brazil according to Forbes magazine, and has also received the Cláudia Award, the largest women’s award in Latin America, in the Business category.
VP, Senior Analyst - Forrester Research
Sucharita serves digital business strategy professionals. She specializes in e-commerce, retail omnichannel, consumer behavior and trends in the online shopping space. She is also an authority on technological developments that affect the online commerce industry and suppliers that facilitate online marketing and merchandising. In his research, Sucharita addresses consumer-oriented topics such as e-commerce forecasting and trends, best merchandising practices, conversion optimization, and social computing in the retail world. She is also the author of The State Of Retailing Online, a joint study conducted annually with the NRF.
CEO and Founder - Social Chain Group
Steven Bartlett is the 26-year-old CEO of Social Chain Group – a global, social-first marketing agency and production house. From a bedroom in Manchester, this university dropout built the group’s two flagship companies – Social Chain and Media Chain – when he was just 22 years old. Currently based in NYC, Steven leads a company of 270+ like-minded individuals who are quickly disrupting the ever-changing social sphere through the creation of pioneering and innovative campaigns for some of the world’s biggest brands. Social Chain’s impressive client list includes the likes of Apple, Amazon, Coca-Cola, Superdry, New Balance, and Nokia, with their presence now felt in Manchester, London, Berlin, and New York. Since its onset, the digital publishing house ‘Media Chain’ now owns some of the largest media assets online – reaching over 1.8 billion people a month through a series of online brands. An award-winning entrepreneur with accolades such as Great British Entrepreneur of the Year and Most Influential Agency Figure, Steven also acts as a speaker, investor, and content creator, hosting a top charting podcast, ‘The Diary of a CEO’. Steven is the voice of a generation, inspiring people daily with his disruptive methods, unconventional business model and unique company culture.